Site Summary

General Info
zalando.pl - Laptop Screenshot

Buty i Odzież zamów online z darmową dostawą! Buty w ZALANDO

zalando.pl

  • 4.0 out of 5.0 stars by WebTarantula
Traffic Trend

This website has an up traffic trend and its number of visitors is growing. It has climbed 101 positions up from the last three months, which is about 1.2% increase.

Seo Score

79%

Advices and Recommendations

We have 4 advices for zalando.pl that could be taken into account.

IP Addresses (ipv4)

91.240.34.9

Recently Analyzed
PageRank
Last pagerank check was on 22 Mar 2013

PageRank is link analysis algorithm developed by one of Google founders Larry Page. In Google Toolbar the PageRank (in short PR) is displayed as a whole number from 0 to 10. Popular websites has higher PR.

WEBTARANTULA ADVICE: The time when PR was a significant factor for better positioning in Google Results are in the past. It's still a factor, but there are a lot more factors that should be considered.

Pagerank History
Date Pagerank
22 Mar 2013 4

Visitors

Visitors Trend
Range Rank Position Gain/Lost Change
Last week 8,215 -86 -1.05%
Last month 7,981 -320 -4.01%
Last 3 months 8,402 101 1.2%

Every day we check and store site world rank in our database. Highest rank is 1. Next rank is 2 and so on. If website traffic is increasing, the rank will go lower. If website traffic is decreasing, the rank will go higher. In this section we compare traffic rank on an 1 week, 3 months and 6 months basis.

WEBTARANTULA ADVICE: If your website (in this case zalando.pl) rank is going down you should check it for some problems.

Visitors Trend Graph

Every day we check and store site world rank in our database. Highest rank is 1. Next rank is 2 and so on. If website traffic is increasing, the rank will go lower. If website traffic is decreasing, the rank will go higher. This chart shows how zalando.pl site rank is changed. Note that we update only ranks in first one million sites and if rank is over 1M, it is not shown on the chart.

Content Analysis

Domain Lenght
10 symbols
Title
Buty i Odzież zamów online z darmową dostawą! Buty w ZALANDO

This is page title as it is in HTML <title> tag.

WEBTARANTULA ADVICE: It's preferable for the page title to be short and descriptive for the visitor.

Description
Buty i Odzież online! Ponad 1500 top marek, zamawiaj z bezpłatną przesyłką. Szeroki wybór butów, odzieży i torebek w ZALANDO

This is page description as it is in <meta> tag. It is used from many search engines, including Google when this page is shown as search result.

WEBTARANTULA ADVICE: Meta description must describe well content of the page and it's preferable to be under few hundred characters.

Keywords
Buty, obuwie, buty damskie, buty męskie, obuwie damskie, obuwie męskie, moda, moda damska, moda damska, akcesoria

This is page keywords as it is in <meta> tag. It was used from many search engines, including Google when calculating search result. Meta Keywords are still important, but modern search engines crawl the whole page and check the whole page text.

WEBTARANTULA ADVICE: Meta Keywords must describe well content of the page and must be under few hundred characters. It is very important Meta Keywords to be less 1-2 KB, else it will have very negative SEO impact.

Headings
<h1> <h2> <h3> <h4> <h5>
1 5 3 1 7
Tag Tag Text
<H1> Buty, moda i akcesoria - stwórz swoją stylizację z Zalando!
<H2> Obuwie i Zalando? To najlepsze połączenie w świecie mody
<H2> Dlaczego kochamy buty
<H2> ...i jeszcze raz buty!
<H2> Dlaczego obuwie w Zalando to świetny wybór?
Show more
Text to Code ratio
10%

This is ratio between HTML/Javascript code and actual text information on the page.

Your text to code ratio is too low (10%). You should think of adding more text to your site. Right now the code is too much!

WEBTARANTULA ADVICE: Low ratio will usually have negative SEO impact. Low ratio can be fixed with adding some text or by moving formatting and programming to external CSS and JS files.

Img Tags
This page has 23 img tags (12 without alt attribute)

By the book all <img> tags require to have alt tag. e.g. <img src="cat.gif" alt="My cat Tommy" /> This alt text is shown if image is not load for some reason - e.g. text only browsing, mobile browsing, broken picture and so on. This alt text is also shown when mouse cursor is over the picture. This alt text is also used from modern search engines as picture title. Sure not all images really need alt tag. In this case an empty alt tag might be add, in order to satisfy the HTML standard.

You have 11 images with no alt attribute. It's good to have alternate text (alt) attributes to all you images.

Links analysis
Internal Links External Links External Nofollow
81 64 0

You have a lot of external links! You should remove some of them from your website!

Keyword Analysis

On-page keywords analysis
Keyword Times found
zalando 15
buty 13
tylko 11
twoja 10
ramek. 9
wyświetla 9
przeglądarka 9
niestety 9
obuwie 9
tutaj 7
*Registered Users 6
*Registered Users 6
*Registered Users 6
*Registered Users 5
*Registered Users 5
*Registered Users 5
*Registered Users 5
*Registered Users 5
*Registered Users 5
*Registered Users 4

In this section we have made analysis of the most popular words on the home page of $domain. Keywords on the table on the are sorted by their density (frequency) on the page. You can also see top sites that share these keywords in their home pages and also the world rank of these websites. You can check how many websites has some of these keywords as their own keyword too. It's a good and convinient way for researching $domain competition. For more detailed search, and for checking more than one keywords you can use our search on the top of the page.

Mobile

Mobile Device View
zalando.pl - iPad Screenshot
zalando.pl - iPhone Screenshot
Mobile Redirect
No

If you have separated version of your website developer especially for mobile users you can redirect them using alternate meta tag.

Meta Viewport Tag
No

Meta Viewport Tags are used to tell mobile browsers how to render your webpage. If your site doesn't look good on mobile devices you probably don't have meta viewport tag added.

You don't have meta viewport tag. Viewport tag is important for the proper scaling of your page on mobile devices (phones and tables).

Apple Icon
No

iOS and Android mobile phones can add websites to the home screen and be accessed like applications. Anyone who decides to do that will see nice icon rather than an snapshot of your site if you add apple-touch-icon meta tag.

Flash Content
No

Most of the mobile devices including all Apple mobile devices can't read flash content properly. So having flash object in webpages give mobile users poor experience.

Seo Score

Seo Score
79%

This score is estimated and based on several criterias described in all of our sections.

Seo Score Widget

You can show off with this cool widget about zalando.pl seo score estimated by webtarantula.

Usability

Page Size
88 Kilobytes (90,769 bytes)

Physical size of the page, when downloaded in kilobytes.

WEBTARANTULA ADVICE: Page size must be reasonable. Long pages have high load times, also slow down the clients computer - in such case the visitor will simply close the page. For mobile devices large pages can be cropped or simply not shown. In some cases large page is necessary - in this case is better the page to be presented as document for download - PDF, DOC or HTML. ZIP files must be avoided, because they may be blocked by some antivirus software.

Changelog

12 Jul 2014
Internal Links Number has changed
Old New
84 81
28 Jun 2014
Internal Links Number has changed
Old New
83 84
15 Jun 2014
Internal Links Number has changed
Old New
79 83
10 Apr 2014
Title has changed
Old New
Buty & Odzież dla każdego | Zamów w sklepie internetowym ZALANDO Buty i Odzież zamów online z darmową dostawą! Buty w ZALANDO
Meta Description has changed
Old New
Buty & Odzież dla każdego w sklepie internetowym ► ZALANDO: duży wybór, top marki, dostawa gratis! Buty & Odzież w ► ZALANDO Buty i Odzież online! Ponad 1500 top marek, zamawiaj z bezpłatną przesyłką. Szeroki wybór butów, odzieży i torebek w ZALANDO
Meta Keywords has changed
Old New
Buty, odzież, obuwie, ubrania, buty damskie, moda męska, akcesoria, sklep internetowy, zakupy online, Zalando Buty, obuwie, buty damskie, buty męskie, obuwie damskie, obuwie męskie, moda, moda damska, moda damska, akcesoria
External Links Number has changed
Old New
20 64
Internal Links Number has changed
Old New
213 79
28 Mar 2013
Significant Traffic Change

We've detected significant traffic increase with 22%

23 Mar 2013
External Links Number has changed
Old New
18 20
Internal Links Number has changed
Old New
203 213
Significant Traffic Increase from Poland
Old New
89.70% 93.30%
13 Jan 2013
Internal Links Number has changed
Old New
205 203
Significant Traffic Decrease from Poland
Old New
93.20% 90.10%
28 Dec 2012
Internal Links Number has changed
Old New
206 205
06 Dec 2012
Internal Links Number has changed
Old New
196 206
Significant Traffic Increase from Poland
Old New
89.80% 94.40%
Significant Traffic Decrease from Germany
Old New
7.40% 3.20%