This website has an down traffic trend and its number of visitors is going down. It has lost 3 positions from the last three months, which is about 0.07% decrease.
We have 5 advices for zalando.it that could be taken into account.
PageRank is link analysis algorithm developed by one of Google founders Larry Page. In Google Toolbar the PageRank (in short PR) is displayed as a whole number from 0 to 10. Popular websites has higher PR.
WEBTARANTULA ADVICE: The time when PR was a significant factor for better positioning in Google Results are in the past. It's still a factor, but there are a lot more factors that should be considered.
|04 Sep 2013||4|
|Last 3 months||4,320||-3||-0.07%|
Every day we check and store site world rank in our database. Highest rank is 1. Next rank is 2 and so on. If website traffic is increasing, the rank will go lower. If website traffic is decreasing, the rank will go higher. In this section we compare traffic rank on an 1 week, 3 months and 6 months basis.
WEBTARANTULA ADVICE: If your website (in this case zalando.it) rank is going down you should check it for some problems.
Every day we check and store site world rank in our database. Highest rank is 1. Next rank is 2 and so on. If website traffic is increasing, the rank will go lower. If website traffic is decreasing, the rank will go higher. This chart shows how zalando.it site rank is changed. Note that we update only ranks in first one million sites and if rank is over 1M, it is not shown on the chart.
This is page title as it is in HTML <title> tag.
WEBTARANTULA ADVICE: It's preferable for the page title to be short and descriptive for the visitor.
This is page description as it is in <meta> tag. It is used from many search engines, including Google when this page is shown as search result.
WEBTARANTULA ADVICE: Meta description must describe well content of the page and it's preferable to be under few hundred characters.
This is page keywords as it is in <meta> tag. It was used from many search engines, including Google when calculating search result. Meta Keywords are still important, but modern search engines crawl the whole page and check the whole page text.
WEBTARANTULA ADVICE: Meta Keywords must describe well content of the page and must be under few hundred characters. It is very important Meta Keywords to be less 1-2 KB, else it will have very negative SEO impact.
|<H1>||Seleziona una categoria|
|<H1>||Scegli Zalando: scarpe, accessori e abbigliamento dei marchi più prestigiosi busseranno direttamente alla tua porta!|
You should have only one H1 tag!
Your text to code ratio is too low (7%). You should think of adding more text to your site. Right now the code is too much!
WEBTARANTULA ADVICE: Low ratio will usually have negative SEO impact. Low ratio can be fixed with adding some text or by moving formatting and programming to external CSS and JS files.
By the book all <img> tags require to have alt tag. e.g. <img src="cat.gif" alt="My cat Tommy" /> This alt text is shown if image is not load for some reason - e.g. text only browsing, mobile browsing, broken picture and so on. This alt text is also shown when mouse cursor is over the picture. This alt text is also used from modern search engines as picture title. Sure not all images really need alt tag. In this case an empty alt tag might be add, in order to satisfy the HTML standard.
You have 7 images with no alt attribute. It's good to have alternate text (alt) attributes to all you images.
|Internal Links||External Links||External Nofollow|
You have a lot of external links! You should remove some of them from your website!
In this section we have made analysis of the most popular words on the home page of $domain. Keywords on the table on the are sorted by their density (frequency) on the page. You can also see top sites that share these keywords in their home pages and also the world rank of these websites. You can check how many websites has some of these keywords as their own keyword too. It's a good and convinient way for researching $domain competition. For more detailed search, and for checking more than one keywords you can use our search on the top of the page.
If you have separated version of your website developer especially for mobile users you can redirect them using alternate meta tag.
Meta Viewport Tags are used to tell mobile browsers how to render your webpage. If your site doesn't look good on mobile devices you probably don't have meta viewport tag added.
You don't have meta viewport tag. Viewport tag is important for the proper scaling of your page on mobile devices (phones and tables).
iOS and Android mobile phones can add websites to the home screen and be accessed like applications. Anyone who decides to do that will see nice icon rather than an snapshot of your site if you add apple-touch-icon meta tag.
Most of the mobile devices including all Apple mobile devices can't read flash content properly. So having flash object in webpages give mobile users poor experience.
This score is estimated and based on several criterias described in all of our sections.
Dmoz is the open directory project located at www.dmoz.org. When a site is added in DMoz, it is reviewed by real person - dmoz editor. This significantly improves the quality of the listed websites. Until few years ago DMoz was "replicated" in Google domain directory.google.com, even this address does not work now, some SEO specialists still believe listing in DMoz positively affects Google ranking.
You can show off with this cool widget about zalando.it seo score estimated by webtarantula.
Physical size of the page, when downloaded in kilobytes.
WEBTARANTULA ADVICE: Page size must be reasonable. Long pages have high load times, also slow down the clients computer - in such case the visitor will simply close the page. For mobile devices large pages can be cropped or simply not shown. In some cases large page is necessary - in this case is better the page to be presented as document for download - PDF, DOC or HTML. ZIP files must be avoided, because they may be blocked by some antivirus software.
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|Scarpe e moda online | Saldi su Zalando||Scarpe e moda online | Zalando|
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|Scarpe e moda online | Scopri il vasto assortimento di Zalando||Scarpe e moda online | Saldi su Zalando|
|Spedizione e reso gratuti: scopri l'incredibile offerta di Zalando!| Scegli tra più di 1000 brand!||Spedizione e reso gratuiti | Saldi fino al 60%! | Scopri l'incredibile offerta di Zalando|
|Scarpe e moda online | Saldi d'autunno su Zalando||Scarpe e moda online | Scopri il vasto assortimento di Zalando|
|Saldi d'autunno | Spedizione e reso gratuti: scopri l'incredibile offerta di Zalando!| Scegli tra più di 1000 brand!||Spedizione e reso gratuti: scopri l'incredibile offerta di Zalando!| Scegli tra più di 1000 brand!|
|Scarpe e moda online | Scopri il vasto assortimento di Zalando||Scarpe e moda online | Saldi d'autunno su Zalando|
|Spedizione e reso gratuti: scopri l'incredibile offerta di Zalando!| Scegli tra più di 1000 brand!||Saldi d'autunno | Spedizione e reso gratuti: scopri l'incredibile offerta di Zalando!| Scegli tra più di 1000 brand!|
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We've detected significant traffic decrease with 34%